category management from an analytical perspective. The practice of category management involves a strategic alliance between a … key questions. (a) What categories are most suitable for the adoption of category management? (b) Which manufacturer …

is essential. This notion of espoused-experienced gap management is common to consumer brand management practices, but … dimensions rooted in the organization's culture and requiring ongoing management. Next, data showed that employees evaluate … management capabilities. Fourth, the data suggests that reducing the employer brand gap will positively affect employee …

effective category management. One strategy to consolidate categories is product elimination. The questions that concern …

of the firm, channels management and satisfaction. I evaluated the framework empirically using a pharmaceutical context …

management, this study builds an integrated model of corporate environmentalism including its antecedents and consequences …. Public concern, threat of legislation, top management commitment, long term focus, and the need for competitive advantage are … dimensionality of the constructs. The models were tested using path analysis. Top management commitment and the need for competitive …

marketing strategy, brand management, product development and the retail environment, presenting opportunities for marketing …

shifted to long term customer relationship management emphasizing customer retention or loyalty. This study has two main …