sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …

Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research … has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be … worthwhile. Moreover, the brand loyalty concept appears to be relevant to the business-to-business sector. But little attention …

Internationalisation occurs when the firm expands its selling, production, or other business activities into …

Over the last decade, the international business literature has placed ever-greater emphasis on the role that learning …

business, adapting to foreign market needs and foreign market attractiveness as barriers to internalisation were the …