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DeAngelo, Krista - 2009

Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …

Persistent link: https://www.econbiz.de/10009455891

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Green Power Marketing in the United States: A Status Report (Fifth Edition)

Swezey, B.; Bird, L. - 2008

power market trends. Descriptive information on green power marketing activities in competitive and regulated market …

Persistent link: https://www.econbiz.de/10009435721

Business Plan in Brief : Draft.

United States. Bonneville Power Administration. - 2009

Competition is revolutionizing the electricity industry, and utilities may never be the same. In the past two decades, government deregulation has transformed the airline, cable television, natural gas, and telecommunications industries. Now, with the passage of new laws which have spurred the...

Persistent link: https://www.econbiz.de/10009435917

Developing high-performance cross-functional teams: Understanding motivations, functional loyalties, and teaming fundamentals

Miller, M.A. - 2009

Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too complex for individuals to work alone. Global competition, limited resources, cost consciousness, and time pressures have forced organizations and project managers to encourage...

Persistent link: https://www.econbiz.de/10009435932

Review of methods for forecasting the market penetration of new technologies

Gilshannon, S.T.; Brown, D.R. - 2009

In 1993 the DOE Office of Energy Efficiency and Renewable Energy (EE) initiated a program called Quality Metrics. Quality Metrics was developed to measure the costs and benefits of technologies being developed by EE R&D programs. The impact of any new technology is directly related to its...

Persistent link: https://www.econbiz.de/10009436783

Final Draft Strategic Marketing Plan.

United States. Bonneville Power Administration. - 2009

The Bonneville Power Administration (BPA) has developed a marketing plan to define how BPA can be viable and … competitive in the future, a result important to BPA`s customers and constituents. The Marketing Plan represents the preferred … Business Objectives of the agency. The Marketing Plan contributes to successful implementation of BPA`s Strategic Business …

Persistent link: https://www.econbiz.de/10009436981

The New Hampshire retail competition pilot program and the role of green marketing

Holt, E.A.; Fang, J.M. - 2009

implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally … consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and … explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues …

Persistent link: https://www.econbiz.de/10009437017

Validity of Climate Change Forecasting for Public Policy Decision Making

Green, Kesten C.; Armstrong, J. Scott; Soon, Willie - 2009

Policymakers need to know whether prediction is possible and if so whether any proposed forecasting method will provide forecasts that are substantively more accurate than those from the relevant benchmark method. Inspection of global temperature data suggests that it is subject to irregular...

Persistent link: https://www.econbiz.de/10009438426

Selecting Forecasting Methods

Armstrong, J. Scott - 2001

I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....

Persistent link: https://www.econbiz.de/10009438427