Remarks at the Quarterly Regional Economic Press Briefing, New York City.

Remarks at the Quarterly Regional Economic Press Briefing, New York City.

The research described in this paper examines two corporate ability (CA)associations at both company and product perception levels through the use of two category exemplar cues, market leadership and market pioneership. The research investigates the directionality and degree to which company...

Conventional estimates of the marginal propensity to consume (MPC) out of changes in net worth average about 4 cents on the dollar. If this is true, the $14 trillion rise in household net worth between 1995 and 2000 created an additional $567 billion in household consumption. This increase in...

This paper investigates the effects of wealth on consumer spending in the United States. A traditional life-cycle model is estimated first. Although it does find a statistically significant wealth effect, its findings are unusable due to the presence of autocorrelation and non-stationarity....

Promotions affect sales after the immediate sales bump. In other words, they have dynamic effects on consumer purchase behavior outside the period of the promotional offer. The objective of this monograph is to present a comprehensive overview of the various dynamic effects of promotions. We...

В статье рассматриваются факторы потребительского поведения покупателей на рынке услуг розничной торговли. Представлена методика исследования...