Kasouf, C; Darroch, J; Hultman, C; Miles, M - 2008
Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship … entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations. Findings This paper offers insights on: the … implications of SDL for entrepreneurship; the value of co-creation in an entrepreneurial context; and an exploration of risk and co …