This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...

Key findings regarding the structure of trade for tomato, rape, and onion into Lusaka are (a) regional trade is an important part of Zambia’s fresh produce system, (b) supply chains for tomato, rape, and onion are short, (c) the role of the modern market system is very small, and (d) the role...