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This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most influenced and vulnerable segment of the economy. The greatest problem of the influencing of our children is the rising cost of childhood obesity. The health care system cannot...
Persistent link: https://www.econbiz.de/10010918133
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
Persistent link: https://www.econbiz.de/10009021571
. Véleményem szerint a vendégforgalom növelése a marketing segítségével megvalósítható. A spa szolgáltatásainak minőségével és … mennyiségével a vendégek többsége elégedett, melyeknek az ár-érték aránya is megfelelő. A Boscolo Spa-t a marketing-mix 7 P …. In my opinion the increasing of the customer turnover could be achieved with marketing. The guests are satisfied with the …
Persistent link: https://www.econbiz.de/10011070292
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://www.econbiz.de/10010878895