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This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
perceived by traders as major problems of marketing. All the problems were amenable to public policy to improve the market … environment and marketing efficiency. …
Persistent link: https://www.econbiz.de/10011246256
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
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for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …
Persistent link: https://www.econbiz.de/10009021488
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