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This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
Persistent link: https://www.econbiz.de/10009021571
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....
Persistent link: https://www.econbiz.de/10010878952
Despite developments in technology, design and marketing, many new food products are not successfully commercialised …
Persistent link: https://www.econbiz.de/10010879193
The reforms in the services sector have seen tremendous growth in the sector’s contribution of GDP across all economies around the world. In Uganda, the share of services to total GDP is more than half in nominal terms. In this regard, with deeper regional integration among East African...
Persistent link: https://www.econbiz.de/10010879409