consumers exposed to a firm's sponsorship of a sporting event associated with a non-profit organization. A survey instrument was … developed by a panel of experts, pre-tested, revised, and completed by (442 event spectators. Results suggested consumers …

The rapid uptake of mobile devices has created the capacity to provide services to consumers while they are on the move …

investigates the directionality and degree to which company claims as being either a market leader or pioneer impact upon consumers …

components. Finally, a new approach to the wealth division is introduced, with consumers' wealth segregated into Liquid stock …

restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage … in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their … by the types of tools that marketers make available to consumers. Part two of the dissertation explores the effects of …

effects as well as variances (and covariances), making it possible to estimate (measure) the strength of consumers … insights into consumers’ choices. Methods and models are illustrated with data from a consumer setting and extensions to more …