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Creativity in direct response advertising

1988

Persistent link: https://www.econbiz.de/10004129704

Three Prominent Tournament Formats: Predictive Power and Costs

Ryvkin, Dmitry; Ortmann, Andreas - Center for Economic Research and Graduate Education and … - 2006

We analyze tournaments of heterogeneous players from an organizer’s perspective. Using a simple model of a noisy tournament, we demonstrate how the likelihood of selecting the best player, here termed the “predictive power” of a tournament, depends on the tournament format, the...

Persistent link: https://www.econbiz.de/10005357509

On the Sound Financial Valuation of Flexibility in Information Systems

Dorsch, Christoph - In: Business & Information Systems Engineering 57 (2015) 2, pp. 115-127

analyzes to what extend the existing literature supports economically informed decisions within flexibility design. Further …

Persistent link: https://www.econbiz.de/10011241561

Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation

Rompay, Thomas; Fransen, Marieke; Borgelink, Bianca - In: Marketing Letters 25 (2014) 4, pp. 397-407

Inspired by the increasing importance of packaging design for product and brand management, this study tests effects of …

Persistent link: https://www.econbiz.de/10011155234

Design Management

Ľubica, Knošková - In: Studia Commercialia Bratislavensia 4 (2011) 13, pp. 91-101

The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical … models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of … design management relates to certain management activities, methods and skills that are required to optimize and manage …

Persistent link: https://www.econbiz.de/10011008060