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follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
power market trends. Descriptive information on green power marketing activities in competitive and regulated market …
Persistent link: https://www.econbiz.de/10009435721
The electricity industry in the US today is at a crossroads. The restructuring debate going on in most regions has made it clear that the traditional model of vertically integrated firms serving defined franchise areas and regulated by state commissions may not be the pattern for the future. The...
Persistent link: https://www.econbiz.de/10009435726
Marketing Plan for the Eklutna Project that establishes long-term allocation and sales of power. The proposed long-term sales … the three preference utilities are the only ones in the marketing area, and the ratio of power allocations with proposed … of this Federal project is expected to be approved by Congress; the power contracts signed under the marketing plan would …
Persistent link: https://www.econbiz.de/10009436357
The Bonneville Power Administration (BPA) has developed a marketing plan to define how BPA can be viable and … competitive in the future, a result important to BPA`s customers and constituents. The Marketing Plan represents the preferred … Business Objectives of the agency. The Marketing Plan contributes to successful implementation of BPA`s Strategic Business …
Persistent link: https://www.econbiz.de/10009436981
implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally … consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and … explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues …
Persistent link: https://www.econbiz.de/10009437017
In this report, we identify and define the key public-policy values, objectives, and actions that the US electricity industry currently meets. We also discuss the opportunities for meeting these objectives in a restructured industry that relies primarily on market forces rather than on...
Persistent link: https://www.econbiz.de/10009437429
This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...
Persistent link: https://www.econbiz.de/10009475229
Persistent link: https://www.econbiz.de/10009475302
hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to …
Persistent link: https://www.econbiz.de/10009458724