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Based on 102 online surveys accounting for more than 3 million interviews, we show that websites are powerful purchase intent and brand builders and represent a strong opportunity to enhance customer relationships through “conversation” with the brand's best customers.
Persistent link: https://www.econbiz.de/10011072548
There is ample evidence that women do not react to competition as men do and are less willing to enter a competition than men (e.g., Gneezy et al.(2003), Niederle and Vesterlund (2007)). In this paper, we use personality variables to understand the underlying motives of women (and men) to enter...
Persistent link: https://www.econbiz.de/10008916029
. In addition personal attitudes such as willingness to take risks and relative self-assessment as well as gender affect …
Persistent link: https://www.econbiz.de/10009004024
Persistent link: https://www.econbiz.de/10009327461
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We develop and test experimentally the argument that gender/family and/or professional identities, activated through … questionnaires that concerned either gender/family or professional issues. Subsequently, participants undertook a real-effort task … and chose between piece-rate and competitive-tournament compensation. Identity priming, moderated by gender, significantly …
Persistent link: https://www.econbiz.de/10009275558
gender difference was found. …
Persistent link: https://www.econbiz.de/10010662385
We develop and test experimentally the argument that gender/family and/or professional identities, activated through … concerning either gender/family or professional issues. Subsequently, participants undertook a real-effort task and chose between … preference for competition than gender/family priming. Priming had significantly different effects for males. This contrast …
Persistent link: https://www.econbiz.de/10011048214
We investigate gender differences and menstrual cycle effects in first-price and second-price sealed-bid auctions with … men do in the first-price auction, while we find no evidence of a gender difference in bidding or earnings in the second …-price auction. Focusing on the first-price auction, we find that, while the gender gap in bidding and earnings persists over the …
Persistent link: https://www.econbiz.de/10011049904
There is ample evidence that women do not react to competition as men do and are less willing to enter a competition than men. In this paper, we use personality variables to understand the underlying motives of women (and men) to enter a competition or avoid it. We use the Big Five personality...
Persistent link: https://www.econbiz.de/10011051348