This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …

commitment to its children? URL:[http://www.haqcrc.org/sites/default/files/Brand%20India%20No%20Equity%20for%20Children.pdf]. …

Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for … Marlboro and Camel cigarettes and choice of usual brand among school students. Design - Cross-sectional survey with merged … with a usual brand, matched to 196 convenience stores. Main outcome measures – Choice of Marlboro as a usual brand …

This paper investigates how fashion circulates globally and is adapted and localised by consumers. The rise of fashion … blogs, social networking, on-line retail and on-line streaming of fashion shows has exponentially increased the availability … of fashion images globally, enabling a further multiplication of styles and looks. The geographical dispersion of …

traced through China’s film, music and fashion industries. The book argues that social network markets, consumer …

simply explore and invent. An examination of the work of iconic fashion designers, through case study and situational … methods, production and consumption. In relation to contemporary fashion, where many garments look the same in style, colour … driver of innovation in fashion design. A key aspect of seeking knowledge, as a mechanism to cope with this uncertainty, is a …

How to Excel in the Fashion IndustryElizabeth WeaverFaculty Sponsor: Claire Lacoste Kapstein, Textiles, Merchandising … and DesignCo-sponsor: Art Mead, EconomicsThe fashion industry is most often thought of as a glamorous business filled with … successful designers and supermodels. For fashion students, however, the industry they seek to enter upon graduation is …

The topic of sustainability is becoming increasingly relevant to fashion; firms invest in projects of sustainable … in the native wool produced in Tuscany (Italy) as driver of a sustainable fashion supply chain; the aim is to investigate …

Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom …-up fashion consumption have been found consistent with the consumer behavior in the China¡¯s fashion consumer market and the … trend of such behavior keeps growing. Therefore, it is necessary to carry out a study on fashion consumption to meet the …