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Managers of agricultural firms that process specialty crops into consumer products operate in a unique environment that affords little control over uncertainties, making the discovery of optimal sourcing decisions especially complex. These complexities make the explicit incorporation of...
Persistent link: https://www.econbiz.de/10009430310
Immersed in an industry consolidation process, agribusiness managers are witnessing in the nineties the proliferation of inter-organizational collaborative agreements which aim to develop, manufacture and commercialize technological innovation. Investment in technological projects becomes a...
Persistent link: https://www.econbiz.de/10009430601
The bulletin reports major statistical series for the egg and poultry industries since 1960. It updates U.S. Egg and Poultry Statistical Series. 1960-92 (SB-872). The bulletin is divided into four major sections: Eggs, Broilers (young chickens), Other Chicken (mature or nonbroiler chickens), and...
Persistent link: https://www.econbiz.de/10010879732
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most influenced and vulnerable segment of the economy. The greatest problem of the influencing of our children is the rising cost of childhood obesity. The health care system cannot...
Persistent link: https://www.econbiz.de/10010918133
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
Persistent link: https://www.econbiz.de/10009021571