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Internationalisation occurs when the firm expands its selling, production, or other business activities into …
Persistent link: https://www.econbiz.de/10009447899
Over the last decade, the international business literature has placed ever-greater emphasis on the role that learning …
Persistent link: https://www.econbiz.de/10009447943
For most complex emergent technologies, product-market success depends on efficient linkages between changing lead innovators within the R&D process. In this paper, our unit of analysis is a complex high technology product and the system of alliance linkages formed to progress a product through...
Persistent link: https://www.econbiz.de/10009448341
Existing approaches at explaining accelerated internationalization of born global firms are incomplete as they do not capture the learning that is undertaken by these firms and their founders prior to the firm's legal establishment. Building on the extant literature and drawing on the dynamic...
Persistent link: https://www.econbiz.de/10009448548
During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
Persistent link: https://www.econbiz.de/10009448561
A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken...
Persistent link: https://www.econbiz.de/10009448562
international business over this time period are then discussed. The next section of the paper discusses the nature of the new …
Persistent link: https://www.econbiz.de/10009459092
to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil …
Persistent link: https://www.econbiz.de/10009484492
FDI at the regional level. Second, it draws strategic business and marketing implications of this development …
Persistent link: https://www.econbiz.de/10009484493
globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …
Persistent link: https://www.econbiz.de/10009484545