Inbakaran, Robert; George, Babup; Jackson, Mervyn; … - In: Academica Turistica - Tourism and Innovation Journal 5 (2012) 2, pp. 85-94
This paper reports the findings of a study conducted in Goa, India, with the objective of segmenting resort visitors based on demographics. Four distinguishable segments are identified: relaxing regulars, tasters, honeymooners and exploring novices. Noticeably, these segments also provide vital...