Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is...

The purpose of this study is to analyze which factors have influence on the satisfaction of customers in service sector which can ultimately affects organization’s profitability. This study attempts to examine the relationship between students’ satisfaction and others variables such as...

This study sets out to investigate the relationships service quality, customer perceived value and customer satisfaction in six large software companies of Iran. To this end, after reviewing the related literature, the effective factors in the service quality, customer perceived value and...

Purpose-The purpose of this research study is to focus on the customer satisfaction towards Islamic banking in Pakistan based on the different factors including service quality, product quality offered by Islamic banks, customer care level of Islamic banks, financial benefits given to its...

Keeping in view the significance of customer perceived quality in todays competitive banking environment, the study was designed to evaluate customer-perceived service quality and customer satisfaction in the Nigerian banking industry. This research focused on the measurement of customer...

The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional...

A Bayesian Network is a probabilistic graphical model that represents a set of variables and their probabilistic dependencies. Formally, Bayesian Networks are directed acyclic graphs whose nodes represent variables, and whose arcs encode the conditional dependencies between the variables. Nodes...

The Indian Retail Industry is rapidly transforming and is the fastest growing sector contributing 10 percent of the country’s GDP. Indian retail market is estimated to grow from $427 bn in 2010 and expected to reach $637 bn by 2015 (Srivastava 2008). Indian apparel retailing is the country’s...