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Relationship marketing in the retail sector: an insight in the determination of customer loyalty
Niculae, Sabin - In: Manager Journal 7 (2008) 1, pp. 114-117
In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of retailers. The final challenge of an individual band is the battle it has to win in the store. One way of winning the retail battle is to grow, to...
Persistent link: https://www.econbiz.de/10011146213
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The study of the effects of customer loyalty strategies on sale improvement of Company (Case study: Kayla’s Company)
Aghadavoud, Rasoul; Askari, Zahra - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 141-158
Present study, with the title of examining the influence of strategies of creating loyal customers on increasing sales of Kayla company products, is examining key role of strategies of creating loyalty in customers on value of system productivity, value of system satisfaction and decreasing...
Persistent link: https://www.econbiz.de/10010850279
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The Role of Multiple Reference Effects in Restaurant Evaluations: A Cross-cultural Comparison
Kim, Soyeon; Suh, Yong Gu; Chung, Jae-Eun - 2011
This study examines multiple reference effects in customers’ service evaluation regarding dining experiences in restaurants. Specifically, the present study explores the antecedent role of three reference points: focal, other, self-based and satisfaction in the development of customer...
Persistent link: https://www.econbiz.de/10009467917
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Influence of Physical Environment on Disconfirmation, Customer Satisfaction, and Customer Loyalty for First-time and Repeat Customers in Upscale Restaurants
Ryu, Kisang; Han, Heesup - 2010
This study proposed a conceptual model to examine how customers’ perceptions of physical environment influence disconfirmation, customer satisfaction, and customer loyalty for first-time and repeat customers in upscale restaurants. Using a structural equation modeling analysis, this study...
Persistent link: https://www.econbiz.de/10009467978
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High-speed internet service providers in Thailand: customer selection, satisfaction and loyalty
Ouparami, Wisanan - 2009
High-speed internet or broadband internet, typically contrasted with dial-up access over a modem, is now an important access option for internet users for both work and everyday usage. As a result, the availability of high speed internet access is considered by international organisations to be...
Persistent link: https://www.econbiz.de/10009475202
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Quality and Customer Satisfaction Spillovers in the Mobile Phone Industry
Chai, Kah-Hin; Ding, Yi; Xing, Yufeng - In: Service Science 1 (2009) 2, pp. 93-106
This study investigates the possible spillover effects of customer satisfaction from product manufacturer to service provider, and vice versa. The survey results provide empirical evidence for the presence of spillover effects of quality and customer satisfactions in the mobile phone industry....
Persistent link: https://www.econbiz.de/10010990640
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Analyzing the Impact of Service Quality Dimensions on Customer Satisfaction and Loyalty in the Banking Industry of Iran
Molaee, Maysam; Ansari, Reza; Teimuori, Hadi - In: International Journal of Academic Research in … 3 (2013) 3, pp. 1-9
Given the importance of customers in the banking industry, this paper examines the effects of service quality dimensions on customer satisfaction and loyalty. Therefore, in line with how service quality dimensions in a bank forms customer satisfaction and loyalty, it has been tried to identify...
Persistent link: https://www.econbiz.de/10010850222
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A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty
Shaon, S. M. Kamrul Islam; Rahman, Md. Hasebur - In: Central European Business Review preprint, pp. 23-36
This paper has been devoted to theoretically examining the Customer Relationship Management (CRM) agenda which has been … satisfied and loyal with the help of sophisticated, well-organized CRM efforts. This paper is to explore the CRM agenda in … demonstrates that there is a significant association among effective CRM, customer satisfaction and customer loyalty. …
Persistent link: https://www.econbiz.de/10011252575
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THE QUALITY SERVICES VECTOR - A PERFORMANCE SOURCE FOR THE BANKS IN ROMANIA
Dragoi, Dragoi Violeta; Constantinescu, Constantinescu … - In: Review of Applied Socio-Economic Research 1 (2011) 1, pp. 47-62
The financial and banking services are offered by the banks to their customers reflect, in their essence, the character of the process oriented through the market and the customer. The quality of the procedural elements - the contact personnel (human resources), the physical support of the...
Persistent link: https://www.econbiz.de/10010533570