follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as … community are suggested to mediate the relationship between these green efforts and the marketing outcomes, implying a hierarchy …

general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …

entrepreneurial activity and international marketing. …

Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks … Committee Consumer Code For Travel Agencies, 1994: 5).This thesis is an analysis of the "marketing concept", with specific … degree to which top management is marketing orientated and the influence their marketing-orientated outlook will have on the …

hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to …

marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …