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Zur Soziologie des Geschäftslebens: Konsumenten und Manager
Lazarsfeld, Paul F. - In: Marketing-Soziologie : soziale Interaktionen als …, (pp. 27-81). 1976
Persistent link: https://www.econbiz.de/10003614878
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Consumers and managers
Lazarsfeld, Paul F. - 1959
Persistent link: https://www.econbiz.de/10003618261
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A model of household investment in financial assets
Miller, Hoger F.; Watts, Harold W. - In: Determinants of investment behavior : a conference of …, (pp. 357-380). 1967
Persistent link: https://www.econbiz.de/10003632781
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Stationarity test for the beta binomial model
Sabavala, Darius J.; Morrison, Donald G. - In: Journal of business research : JBR 9 (1981) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10003635854
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Consumer attitudes, expectations and plans
Morrissett, Irving - In: Marketing models : Quantitative and behavioral, (pp. 27-50). 1968
Persistent link: https://www.econbiz.de/10003635926
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Die Kritik des Consumerism an der Marktforschung
Müller-Heumann, G. - In: Esomar congress (1974), pp. 133-147
Persistent link: https://www.econbiz.de/10003637415
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Die Herausforderung der Marketing-Forschung durch den Consumerism
Müller-Heumann, Günther - In: Aktuelle Beiträge zur Marktforschung, (pp. 43-53). 1974
Persistent link: https://www.econbiz.de/10003637418
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Values, demands, and scenarios
Murakami, Yasusuke - In: Changing value patterns and their impact on economic …, (pp. 185-222). 1982
Persistent link: https://www.econbiz.de/10003637798
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Zur Optimierung der Einstellungsbeeinflussung
Oelker, Fritz Peter - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1980) 3, pp. 98-102
Persistent link: https://www.econbiz.de/10003645154