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Marketing research : measurement and method ; a text with cases
Tull, Donald S.; Hawkins, Del I. - 1980 - 2. ed.
Persistent link: https://www.econbiz.de/10004806966
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Marketing research : measurement and methos ; a text with cases
Tull, Donald S.; Hawkins, Del I. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10004919470
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The carry-over effect of advertising
Tull, Donald S. - In: Journal of marketing 29 (1965) 2, pp. 46-53
Persistent link: https://www.econbiz.de/10002941150
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The carry-over effect of advertising
Tull, Donald S. - In: Mathematical models in marketing, (pp. 257-266). 1971
Persistent link: https://www.econbiz.de/10002941158
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The carry-over effect of advertising
Tull, Donald S. - In: Management information : a quantitative accent, (pp. 241-254). 1967
Persistent link: https://www.econbiz.de/10002941170
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A re-examination of the causes of the decline in sales of Sapolio
Tull, Donald S. - In: The journal of business : B 28 (1955) 2, pp. 128-137
Persistent link: https://www.econbiz.de/10002941259
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The relationship of actual and predicted sales and profits in new-product introductions
Tull, Donald S. - In: The journal of business : B 40 (1967) 3, pp. 233-250
Persistent link: https://www.econbiz.de/10002941276
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The impact of sponsor identification and direct disclosure of respondent rights on the quantity and quality of mail survey data
Hawkins, Del I. - In: The journal of business : B 52 (1979) 4, pp. 577-590
Persistent link: https://www.econbiz.de/10002747042
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Model of symbolic communication
Hawkins, Del I. - In: Journal of advertising research 13 (1973) 3, pp. 33-38
Persistent link: https://www.econbiz.de/10002747044
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Retail expenditure flows in contiguous trade areas
Lillis, Charles M.; Hawkins, Delbert I. - In: Journal of retailing 50 (1974) 2, pp. 30-42,101
Persistent link: https://www.econbiz.de/10002240383