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Werbewirkung
, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
2
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
Saved in:
3
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
Saved in:
4
A bibliography of research and writings on
marketing
and
advertising
to children
MacNeal, James U.
-
1991
Persistent link: https://www.econbiz.de/10004130892
Saved in:
5
Breaking up America : advertisers and the new media world
Turow, Joseph
-
1997
Persistent link: https://www.econbiz.de/10004343099
Saved in:
6
Voluntary regulation of
advertising
: a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E.
;
Nevett, Terence
-
1987
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004621191
Saved in:
7
Abwechslungsbedürfnis und
Werbewirkung
: Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
Persistent link: https://www.econbiz.de/10004909836
Saved in:
8
Werbung
als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
-
2007
Persistent link: https://www.econbiz.de/10004909915
Saved in:
9
Externe Referenzpreise : Eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
-
2006
Persistent link: https://www.econbiz.de/10004920176
Saved in:
10
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
Persistent link: https://www.econbiz.de/10004920275
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