Tufekcic, Anita - In: Economy of eastern Croatia yesterday, today, tommorow 2 (2013), pp. 274-280
Marketing, as a business philosophy, can be applied within the library service in the form of non-profit marketing. In the 21st century the library-information experts strive to establish a dialogue in which, by employing elements of marketing mix, they offer services, aid and time-saving to...