Orzach, Ram; Overgaard, Per Baltzer; Tauman, Yair - In: RAND Journal of Economics 33 (2002) 2, pp. 340-358
We reexamine the role of prices and advertising expenditures as signals of quality. Consumers are either ``fastidious'' or ``indifferent.'' Fastidious individuals value high quality more and low quality less than do indifferent individuals. Then a sensible and robust separating equilibrium...