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King, William R. - In: Management science : journal of the Institute for … 9 (1963) 4, pp. 563-573

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King, William R. - In: Management science : journal of the Institute for … 10 (1964) 4, pp. 659-666

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King, William R. - In: Journal of marketing research : JMR 5 (1968) 2, pp. 177-180

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King, William R. - In: Management science : journal of the Institute for … 17 (1971) 6, pp. B364-B370

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King, William R. - In: Journal of advertising research 6 (1966) 2, pp. 8-13

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King, William R. - In: Information & management : the internat. journal of … 1 (1978) 2, pp. 59-66

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King, William R. - In: Marketing models : quantitative and behavioral, (pp. 653-666). 1964

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King, William R. - In: Journal of marketing 34 (1970) 2, pp. 8-13

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King, William R. - In: Journal of marketing 33 (1969) 1, pp. 84-89

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King, William R. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 236-243

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