Lee, Sang-Gun; Trimi, Silvana; Kim, Changsoo - In: Journal of World Business 48 (2013) 1, pp. 20-29
This study examines the impact of Type I and Type II cultural differences on mobile phone adoption patterns. We use Hofstede's cultural dimensions to examine cultural differences of two countries (Type I: the U.S.; Type II: S. Korea) and employ the Bass diffusion model to delineate innovation...
