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WiSt-Fallstudie - Kennzahlen des Handels für Platzierungs- und Kalkulationsentscheidungen.

Enke, Margit; Arnold, Brit - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 34 (2005) 3, pp. 176

Persistent link: https://www.econbiz.de/10007439598

Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services

Leischnig, Alexander; Geigenmüller, Anja; Enke, Margit - In: Schmalenbach Business Review (sbr) 64 (2012) 1, pp. 44-58

The present study investigates the influence of brand credibility on customers’ repurchase intentions in services. Based on information economics theories, the authors develop and empirically test a model of brand credibility and its effects using structural equation modeling. The results...

Persistent link: https://www.econbiz.de/10010548173

Relationships between engineers and marketers within new product development: An Anglo-German comparison

Shaw, Christopher T.; Shaw, Vivienne; Enke, Margit - In: European journal of marketing : EJM 38 (2004) 5, pp. 694

Persistent link: https://www.econbiz.de/10006080443

Conflict between engineers and marketers: the experience of German engineers

Shaw, Vivienne; Shaw, Christopher T.; Enke, Margit - In: Industrial marketing management : the international … 32 (2003) 6, pp. 489-500

Persistent link: https://www.econbiz.de/10006254222

Consumer behaviour in a newer, larger Europe

Enke, Margit; Geigenmüller, Anja; Hauck, Matthias; … - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2005), pp. 28-32

Persistent link: https://www.econbiz.de/10007097370

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

Leischnig, Alexander; Enke, Margit - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1116-1123

Persistent link: https://www.econbiz.de/10009806435

Verbraucherschutz bei Finanzdienstleistungen am Beispiel von Ratenkrediten

Enke, Margit; Lohmann, Karl - 1995

Persistent link: https://www.econbiz.de/10004247693