Showing 1 - 10 of 44
Persistent link: https://www.econbiz.de/10004096027
The creation of the post-1992 European single market represents a significant change in the business environment confronting firms throughout Europe. Although there is extensive literature available on appropriate strategic responses to the single market scenario, very few of these writings...
Persistent link: https://www.econbiz.de/10009213136
Persistent link: https://www.econbiz.de/10006005866
Persistent link: https://www.econbiz.de/10006094439
Persistent link: https://www.econbiz.de/10007834881
Persistent link: https://www.econbiz.de/10006278022
Persistent link: https://www.econbiz.de/10007193581
Persistent link: https://www.econbiz.de/10006969533
Socio-demographic trends mean that the 50+ age group are wealthier and now enjoy high <italic>per capita</italic> incomes. Some large firms are now exploiting the opportunities within this market. This study aims to assess whether small UK service firms are also revising their marketing practices in response to...
Persistent link: https://www.econbiz.de/10010973564
Persistent link: https://www.econbiz.de/10007334123