The paper investigates to what extent context dependency is present, when consumers are introduced to different risk reducing technologies and how this will affect their preferences for reductions in food risks. In particular, choice experiments are used to elicit consumer preferences for...

This paper reports on the results from a split sample choice experiment, where the effect of changing the maximum level of the cost attribute is investigated. The hypothesis was that changing the maximum price level would either give rise to an income effect or have no effect on consumers'...

A choice experiment was conducted to elicit the extent to which consumers’ willingness to pay (WTP) for reducing Salmonella risks in minced pork depends on how risk reductions are obtained. Three different risk reduction methods were analysed: Risk reduction on the farm and decontamination of...

Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice...

Economic modelling generally assumes that businesses are profit maximisers. However, behavioural economics holds that businesses pursue multiple objectives and may even sacrifice some profit. This has implications for the effectiveness of incentive-based environmental policies. Using Danish...

The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers’ underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study...

Danish farmers have been far less interested in agri-environmental subsidy schemes than anticipated. We use choice experiments to estimate 486 Danish farmers’ preferences for a number of policy relevant scheme-characteristics. Subsidy schemes for pesticide free buffer zones along hedgerows are...