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Marketing research : measurement and methos ; a text with cases
Tull, Donald S.; Hawkins, Del I. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10004919470
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Computerunterstützter Vertrieb unter Verwendung von Internet-Technologien
Theobald, Axel; Mertens, Bengt - 1998
Persistent link: https://www.econbiz.de/10004000161
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Electronic commerce relationships : trust by design
Keen, Peter (contributor) - 1999
Persistent link: https://www.econbiz.de/10004582418
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Managing marketing information
Piercy, Nigel; Evans, Martin - 1983
Persistent link: https://www.econbiz.de/10004927715
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Marktforschung leicht gemacht : Wettbewerbsvorsprung durch Information
Ebster, Claus - 1999 - [2. Aufl.]
Persistent link: https://www.econbiz.de/10004000814
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Readings on market driving strategies : towards a new theory of competitive advantage
Carpenter, Gregory S. (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10004331342
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Quality in market research : a practical guide
Jackson, Peter - 1997
Persistent link: https://www.econbiz.de/10004337758
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1997 - 6. ed
Persistent link: https://www.econbiz.de/10004338308
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Design - die Trends
Scharitzer, Dieter (contributor) - 1998
Persistent link: https://www.econbiz.de/10004340075