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Gestaltungsmodelle für Marketingaufgaben : Entwurf und Umsetzung im Investitionsgütermarketing

Corsten, Daniel - 1997

Persistent link: https://www.econbiz.de/10004332122

Structural Estimation of the Effect of Out-of-Stocks

Musalem, Andrés; Olivares, Marcelo; Bradlow, Eric T.; … - In: Management Science 56 (2010) 7, pp. 1180-1197

We develop a structural demand model that endogenously captures the effect of out-of-stocks on customer choice by simulating a time-varying set of available alternatives. Our estimation method uses store-level data on sales and partial information on product availability. Our model allows for...

Persistent link: https://www.econbiz.de/10009293058

Exploring the performance effects of key-supplier collaboration: An empirical investigation into Swiss buyer-supplier relationships

Corsten, Daniel; Felde, Jan - In: International journal of physical distribution & … 35 (2005) 6, pp. 445

Persistent link: https://www.econbiz.de/10005921394

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption

Corsten, Daniel; Kumar, Nirmalya - In: Journal of marketing 69 (2005) 3, pp. 80-94

Persistent link: https://www.econbiz.de/10005921821

Zur empirischen Methode in der Logistikforschung - Bestandsaufnahme und Leitfaden zur Konzeptualisierung und Operationalisierung von Logistikkonstrukten

Corsten, Daniel - In: Logistik-Management : internationale Konzepte, … 5 (2003) 3, pp. 49-60

Persistent link: https://www.econbiz.de/10006025145

UNTERNEHMENSFÜHRUNG - Customer Relationship - Kernprinzipien des Supply Chain Managements - Ein Forschungsprojekt am ITEM der Universität St. Gallen entschlüsselt die 5 P des SCM...

Corsten, Daniel - In: IO-Management 69 (2000) 4, pp. 36-41

Persistent link: https://www.econbiz.de/10006780841

What really is alliance management capability and how does it impact alliance outcomes and success?

Schreiner, Melanie; Kale, Prashant; Corsten, Daniel - In: Strategic management journal 30 (2009) 13, pp. 1395-1419

Persistent link: https://www.econbiz.de/10008318684

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

Bell, David R; Corsten, Daniel; Knox, George - In: Journal of marketing 75 (2011) 1, pp. 31-46

Persistent link: https://www.econbiz.de/10008818784

Structural Estimation of the Effect of Out-of-Stocks

Musalem, Andrés; Olivares, Marcelo; Bradlow, Eric T.; … - In: Management science : journal of the Institute for … 56 (2010) 7, pp. 1180-1198

Persistent link: https://www.econbiz.de/10008437195

Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks

Corsten, Daniel; Gruen, Thomas - In: International journal of retail & distribution management 31 (2003) 11-12, pp. 605-617

Persistent link: https://www.econbiz.de/10006431761