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Markenführung - Markenerfolg IV - Zum Erfolg der Marke in Wirtschaft und Gesellschaft Beiträge aus der Wissenschaft, Forschung und Lehre

Meffert, Heribert; Blümelhuber, Christian - In: Markenartikel : das Magazin für Markenführung 64 (2002) 3, pp. 74-79

Persistent link: https://www.econbiz.de/10006559841

"Big Brotherisierung der politischen Werbung" (Interview)

Kalka, Jochen; Blümelhuber, Christian; Spreng, Michael; … - In: Media & Marketing : ein Magazin der Produktamilie W & V (2002) 6, pp. 20-23

Persistent link: https://www.econbiz.de/10008179219

One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions

Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-142

Persistent link: https://www.econbiz.de/10008769033

Abhandlungen - Fehler des Quellengedächtnisses. Überblick und empirische Ergebnisse.

Blümelhuber, Christian; Schnitzer, Tobias - In: Marketing : ZFP ; journal of research and management 28 (2006) 2, pp. 79-98

Persistent link: https://www.econbiz.de/10007262294

One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions

Brunk, Katja H.; Blümelhuber, Christian - In: Journal of Business Research 64 (2011) 2, pp. 134-141

Drawing on 20 long interviews (McCracken, 1988) with general consumers, this research suggests that the impact of various kinds of un/ethical business practices of a given company on consumers' perceived ethicality (CPE) is asymmetrical. The resulting taxonomy identifies three distinct...

Persistent link: https://www.econbiz.de/10008871460