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There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations
Schons, Laura; Rese, Mario; Wieseke, Jan; Rasmussen, Wiebke - In: Marketing Letters 25 (2014) 1, pp. 25-36
This study is examines the dynamics in prices paid in “pay-what-you-want” situations over multiple customer–seller transactions on an individual customer level. The analysis of potential dynamism in prices paid allows for an assessment of the profitability of pay-what-you-want pricing for...
Persistent link: https://www.econbiz.de/10010989712
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Informationsbörsen zur Wissenssammlung: Wirklich immer besser? Eine ökonomische Analyse der Vorteilhaftigkeit im Vergleich zur klassischen Befragung
Rese, Mario; Krebs, Alexander; Habich, Jörg - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 5, pp. 321-334
Persistent link: https://www.econbiz.de/10007380574
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Erhöhte Markttransparenz durch das Internet? -- Eine informations-ökonomische Analyse des Anbieterverhaltens bei der Bereitstellung von Informationen
Rese, Mario; Gräfe, Gernot - In: Die Unternehmung : Swiss journal of business research … 56 (2002) 5, pp. 333
Persistent link: https://www.econbiz.de/10006172486
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Successful and sustainable business partnerships: How to select the right partners
Rese, Mario - In: Industrial marketing management : the international … 35 (2006) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10006229612
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Successful and sustainable business partnerships: How to select the right partners
Rese, Mario - In: Industrial marketing management : the international … 35 (2006) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10006229808
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Marketing Accounting ...
Rese, Mario - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 3, pp. 44-46
Persistent link: https://www.econbiz.de/10006021703
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Wissen - Informationsbörsen im Internet - Investitionen, deren Erfolg -- meist in dynamischen Märkten -- vom Eintreten bestimmter erwarteter Umweltszenarien abhängt, unterliegen gr...
Dietl, Helmut; Rese, Mario; Franke, Björn; Krebs, Alexander - In: Zeitschrift Führung + Organisation : ZfO 74 (2005) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10006872760
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Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
Söllner, Albrecht; Rese, Mario - In: Journal of business research : JBR 51 (2001) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10006726723
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Wissenschaftliche Beiträge - Logistische Regression. Eine anwendungsorientierte Darstellung
Rese, Mario; Bierend, Andrea - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 28 (1999) 5, pp. 235-240
Persistent link: https://www.econbiz.de/10007522022
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Loyalty program types as drivers of customer retention: a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10010141761