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Abhandlungen - Unwirksamkeit von Arbeitsverträgen in der Volksrepublik China

Gebhardt, Immanuel; Dübbers, Robert - In: Zeitschrift für ausländisches und internationales … 18 (2004) 2, pp. 110-125

Persistent link: https://www.econbiz.de/10007026875

What’s Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation?

Kim, Sora - In: Journal of Business Ethics 123 (2014) 1, pp. 157-170

This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The...

Persistent link: https://www.econbiz.de/10010937333

Mothers' Health Awareness and Its Impact on Children's Dairy Product Intakes

Kim, Sora; Douthitt, Rabin A. - In: Family and consumer sciences research journal 31 (2003) 3, pp. 272-296

Persistent link: https://www.econbiz.de/10006614184

Cultural issues in crisis communication: A comparative study of messages chosen by South Korean and US print media

Wertz, Emma K.; Kim, Sora - In: Journal of communication management : an international … 14 (2010) 1, pp. 81-95

Persistent link: https://www.econbiz.de/10008378942

What they can do versus how much they care: Assessing corporate communication strategies on Fortune 500 web sites

Kim, Sora; Rader, Scott - In: Journal of communication management : an international … 14 (2010) 1, pp. 59-81

Persistent link: https://www.econbiz.de/10008378943

Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?

Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48

Persistent link: https://www.econbiz.de/10008167831

Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 67-81

Persistent link: https://www.econbiz.de/10009976403

Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80

Persistent link: https://www.econbiz.de/10008303120