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Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth - 1979
Persistent link: https://www.econbiz.de/10000055718
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Institutional innovators : a study of market segmentation
Appel, David L. - In: MSU business topics 18 (1970) 4, pp. 70-77
Persistent link: https://www.econbiz.de/10001842317
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Prediction of new product performance : an analytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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Marktsättigung bei Konsumgütern : Theoret. Erkenntnisse u. prakt. Untersuchgn
Möller, Erich Peter - 1968
Persistent link: https://www.econbiz.de/10000154430
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Consumer behavior : Theory and application
Farley, John U. (contributor); Howard, John A. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000037690
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Insights into consumer behavior
Arndt, Johan (ed.) - 1968
Persistent link: https://www.econbiz.de/10000053552
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Die Kritik des Consumerism an der Marktforschung
Müller-Heumann, G. - In: Esomar congress (1974), pp. 133-147
Persistent link: https://www.econbiz.de/10003637415
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Market research and consumer attitudes
Nelson, Elizabeth - In: Marketing and the consumer movement, (pp. 88-96). 1978
Persistent link: https://www.econbiz.de/10003639420
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Analysis of consumer purchase data : a Bayesian approach
Morrison, Donald G. - In: Industrial management review : IMR 9 (1968) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10002506233
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Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 342-346
Persistent link: https://www.econbiz.de/10002506237