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Politik hat vielfach zum Ziel, das Verhalten von Wirtschaftssubjekten durch eine Veränderung der Rahmenbedingungen zu steuern. Bei der Politikfolgenabschätzung müssen deshalb Voraussagen gemacht werden, wie Menschen sich an veränderte ökonomische Bedingungen anpassen. Eine wichtige...
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Abstract Firms can exploit consumers' mistakes when facing complex purchasing decision problems but Gaudeul and Sugden (2012) argue that if at least some consumers disregard offers that are difficult to compare with others then firms will be forced into adopting common ways to present their...
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make choice easier. We design an original experiment to identify consumers’ choice heuristics in the lab. Subjects are …
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in the complex environment. Gigerenzer showed how heuristics help in this process. …
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One of the best known ideas in the study of bounded rationality is Simon's satisficing; yet we still lack a standard formalization of the heuristic and its implications. We propose a mathematical model of satisficing which explicitly represents agents' aspirations and which explores both...
Persistent link: https://www.econbiz.de/10005046341
rise to such learning processes. Evolutionary dynamics implies that individuals use heuristics to adjust their choices in … building a model of evolutionary selection relevant to heuristics. We show that in addition to explaining the origin of …
Persistent link: https://www.econbiz.de/10005587746
The Net Present Value maximizing model shows fallacies and inconsistencies that may be easily unmasked by performing a cognitive analysis of the decision-making process implied by the maximization problem. The model may be conveniently rescued if the maximizing version of the criterion is shunt...
Persistent link: https://www.econbiz.de/10005619621
This paper aims to interpret and formalize Herbert Simon's notions of bounded rationality, satisficing and heuristics … in terms of computability theory and computational complexity theory. Simon's theory of human problem solving is analysed … makers and heuristics are the procedures used for achieving their goals. In such decision problems, it is demonstrated that …
Persistent link: https://www.econbiz.de/10010598096