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Politik hat vielfach zum Ziel, das Verhalten von Wirtschaftssubjekten durch eine Veränderung der Rahmenbedingungen zu steuern. Bei der Politikfolgenabschätzung müssen deshalb Voraussagen gemacht werden, wie Menschen sich an veränderte ökonomische Bedingungen anpassen. Eine wichtige...
Persistent link: https://www.econbiz.de/10011143123
Persistent link: https://www.econbiz.de/10004047869
Abstract Firms can exploit consumers' mistakes when facing complex purchasing decision problems but Gaudeul and Sugden (2012) argue that if at least some consumers disregard offers that are difficult to compare with others then firms will be forced into adopting common ways to present their...
Persistent link: https://www.econbiz.de/10011260766
Firms often lack knowledge of the nature of the uncertainty they or their opponents face and use heuristics or … profits are greater when all firms use heuristics than when all firms use the full information. Our results provide insight …
Persistent link: https://www.econbiz.de/10011048189
One of the best known ideas in the study of bounded rationality is Simon's satisficing; yet we still lack a standard formalization of the heuristic and its implications. We propose a mathematical model of satisficing which explicitly represents agents' aspirations and which explores both...
Persistent link: https://www.econbiz.de/10005046341
rise to such learning processes. Evolutionary dynamics implies that individuals use heuristics to adjust their choices in … building a model of evolutionary selection relevant to heuristics. We show that in addition to explaining the origin of …
Persistent link: https://www.econbiz.de/10005587746
The Net Present Value maximizing model shows fallacies and inconsistencies that may be easily unmasked by performing a cognitive analysis of the decision-making process implied by the maximization problem. The model may be conveniently rescued if the maximizing version of the criterion is shunt...
Persistent link: https://www.econbiz.de/10005619621
in the complex environment. Gigerenzer showed how heuristics help in this process. …
Persistent link: https://www.econbiz.de/10008497542
make choice easier. We design an original experiment to identify consumers’ choice heuristics in the lab. Subjects are …
Persistent link: https://www.econbiz.de/10009647470