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Changing markets and media in Latin America
Bogart, Leo - In: Sociology in use : selected readings for the …, (pp. 84-95). 1965
Persistent link: https://www.econbiz.de/10003497728
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Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1981) 4, pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
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As media change, how will advertising?
Bogart, Leo - In: Journal of advertising research 13 (1973) 5, pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
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Comment on Walter J. Primeaux jr., ʺThe newspaper rate differential : another element in the explanationʺ
Bogart, Leo; Primeaux jr., Walter J. - In: The journal of business : B 50 (1977) 1, pp. 86-87
Persistent link: https://www.econbiz.de/10001932588
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Customers, not ʺconsumersʺ
Bogart, Leo - In: The Conference Board record : reporting to management … 9 (1972) 5, pp. 34
Persistent link: https://www.econbiz.de/10001933114
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The future of retailing
Bogart, Leo - In: Harvard business review : HBR 51 (1973) 6, pp. 16-20, 25-28
Persistent link: https://www.econbiz.de/10001933126
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How to get more of marketing research
Bogart, Leo - In: Harvard business review : HBR 34 (1956) 1, pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
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Inside marketing research
Bogart, Leo - In: Public opinion quarterly : journal of the American … 27 (1963) 4, pp. 5662-577
Persistent link: https://www.econbiz.de/10001933195
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Is all this advertising necessary?
Bogart, Leo - In: Journal of advertising research 18 (1978) 5, pp. 17-26
Persistent link: https://www.econbiz.de/10001933202
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Is it time discard the audience concept?
Bogart, Leo - In: Journal of marketing 30 (1966) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10001933211