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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Modern advertising and economic theory
Stocking, Collis A. - In: Issues in American economic history : selected readings, (pp. 419-425). 1964
Persistent link: https://www.econbiz.de/10002870446
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Advertising and conglomeration in the food processing industries
Varner, Michael Cedric - 1976
Persistent link: https://www.econbiz.de/10002931159
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A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile - 1967
Persistent link: https://www.econbiz.de/10002013359
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A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896
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Promotion : Kernan, Jerome B., William P. Dommermuth, Montrose S. Sommers ; An introd. analysis
Kernan, Jerome B. - 1970
Persistent link: https://www.econbiz.de/10002308520
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Advertising theory and practice
Sandage, Charles Harold; Fryburger, Vernon - 1971 - 8. ed
Persistent link: https://www.econbiz.de/10002788745
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Advertising in the Philippines
Lent, John A. - In: Philippine studies : historical & ethnographic viewpoints 17 (1969) 1, pp. 72-96
Persistent link: https://www.econbiz.de/10002483419
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Advertising objectives, control, and measurement controversy
Lee, Charles E.; Mason, Jarvis Woolverton - In: Business topics 12 (1964) 4, pp. 37-42
Persistent link: https://www.econbiz.de/10002374583
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Begünstigt Werbung die Grossen?
Hundhausen, Carl - In: Absatzwirtschaft 12 (1969) 18, pp. 26-29
Persistent link: https://www.econbiz.de/10003046468