Narrow search
Showing 1 - 10 of 4,280
Cover Image
Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Cover Image
Diffusion bringt keine neue Konfusion
Löber, Werner - In: Absatzwirtschaft 12 (1969) 13, pp. 7-18
Persistent link: https://www.econbiz.de/10002254860
Cover Image
Marketing és gazdaságos gyártmányfejlesztés : (Szerk. Gáspár István, ellenőrizte és a bev. írta Forgács Tibor)
Gáspár, István - 1968
Persistent link: https://www.econbiz.de/10002269827
Cover Image
Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1973 - 3. ed
Persistent link: https://www.econbiz.de/10002306971
Cover Image
Decision procedures using purchase panel data for new product introductions
Shoemaker, Robert Worrall - 1972
Persistent link: https://www.econbiz.de/10002814938
Cover Image
An application of perceptual mapping as an approach to evaluate new product concepts for new product development
Smith, Roland Dean - 1978
Persistent link: https://www.econbiz.de/10002820221
Cover Image
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.; Urban, Glen L. - In: Journal of marketing research : JMR 15 (1978) 2, pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
Cover Image
SPRINTER Mod III : a model for the analysis of new frequently purchased consumer products
Urban, Glen Lee - In: Operations research 18 (1970) 5, pp. 805-854
Persistent link: https://www.econbiz.de/10002943415
Cover Image
A piaci poziciók megitélése
Varga, György - In: Külgazdaság 22 (1978) 8, pp. 12-23
Persistent link: https://www.econbiz.de/10002949597
Cover Image
U.S. marketers can learn from European innovators
Sorenson, Ralph Z. - In: Harvard business review : HBR 50 (1972) 5, pp. 89-99
Persistent link: https://www.econbiz.de/10002835245