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Consumer satisfaction : concept and measurement
Czepiel, John A.; Rosenberg, Larry J. - 1973
Persistent link: https://www.econbiz.de/10002055041
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Auditing corporate consumer affairs to increase consumer satisfaction
Rosenberg, Larry J.; Czepiel, John A. - In: Conceptualization and measurement of consumer …, (pp. 365-381). 1977
Persistent link: https://www.econbiz.de/10002763252
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The consumer affairs audit : a new corporate performance evaluation approach
Rosenberg, Larry J.; Czepiel, John A. - In: Management international review : mir ; journal of … 17 (1977) 4, pp. 35-43
Persistent link: https://www.econbiz.de/10002763293
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Consumer affairs audits : evaluation and analysis
Rosenberg, Larry J.; Czepiel, John A.; Cohen, Lewis C. - In: California management review 19 (1977) 3, pp. 12-20
Persistent link: https://www.econbiz.de/10002763312
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Verbraucherorientierte Rechnungslegung, Bewertung und Analyse
Rosenberg, Larry J.; Czepiel, John A.; Cohen, Lewis C. - In: Marketing und Verbraucherpolitik, (pp. 494-508). 1982
Persistent link: https://www.econbiz.de/10002763395
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The study of consumer satisfaction : addressing the "so what" question
Czepiel, John A.; Rosenberg, Larry J. - In: Conceptualization and measurement of consumer …, (pp. 92-119). 1977
Persistent link: https://www.econbiz.de/10002055144
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Retailers' responses to consumerism
Rosenberg, Larry J. - In: Business horizons 18 (1975) 5, pp. 37-44
Persistent link: https://www.econbiz.de/10003665071
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The development of conflict in contractual marketing systems : a case study
Rosenberg, Larry J. - In: Contractual marketing systems, (pp. 147-173). 1971
Persistent link: https://www.econbiz.de/10002763325
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A new approach to distribution conflict management
Rosenberg, Larry J. - In: Business horizons 17 (1974) 5, pp. 64-74
Persistent link: https://www.econbiz.de/10002763340