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1968

Persistent link: https://www.econbiz.de/10000595974

Feddersen, Berend Harke - 1966

Persistent link: https://www.econbiz.de/10000605872

Gyürky, Helmut (contributor) - 1974 - Sonderausgabe des Wirtschaftsmagazins "Trend"

Persistent link: https://www.econbiz.de/10000335616

1976

Persistent link: https://www.econbiz.de/10000307311

Schulz, Winfried; Müller-Grote, Peer - 1974

Persistent link: https://www.econbiz.de/10000114914

Adams, Janes R. - 1977 - 2. ed

Persistent link: https://www.econbiz.de/10000048391

Schmalen, Helmut - In: Jahrbuch der Absatz- und Verbrauchsforschung 29 (1983) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10002783434

Wells, Willliam D.; Chinsky, Jack M. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 141-145

Persistent link: https://www.econbiz.de/10002982074

Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 2, pp. 19-22

Persistent link: https://www.econbiz.de/10002116862

Engel, James F.; Blackwell, Roger D.; Kegerreis, Robert J. - In: Journal of advertising research 9 (1969) 4, pp. 3-8

Persistent link: https://www.econbiz.de/10002119670