MacKay, David B.; Zinnes, Joseph L. - In: Marketing Science 5 (1986) 4, pp. 348-349
Authors' reply to comments (McMennamin, J. L. 1986. Commentary. 345 and Windal, P. 1986. Commentary. 346–347.) about their paper (MacKay, D. B., J. L. Zinnes. 1986. A probabilistic model for the multidimensional scaling of proximity and preference data. 325–344.).