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Marketing and the behavioral sciences : selected readings
Bliss, Perry (contributor) - 1968 - 2. ed., 3 print
Persistent link: https://www.econbiz.de/10003315667
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Models for responses of customers with a constant rate
Indow, Tarow - In: Journal of marketing research : JMR 7 (1970) 4, pp. 498-502
Persistent link: https://www.econbiz.de/10003160506
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Dynamic analysis of consumer response to marketing strategies
Hauser, John R.; Wisniewski, Kenneth J. - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 455-486
Persistent link: https://www.econbiz.de/10002844266
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The determinants of consumer deal proneness : a multivariate analysis
Winn, Paul Richard - 1972
Persistent link: https://www.econbiz.de/10003021298
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Multidimensional scaling applications in market segmentation
Nevers, John vincent - 1972
Persistent link: https://www.econbiz.de/10002574202
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Marketing and society : text and cases
Gist, Ronald R. - 1974
Persistent link: https://www.econbiz.de/10002463115
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Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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The congruence of store image and self image as it relates to store loyalty
Bellenger, Danny N.; Steinberg, Earle; Stanton, Wilbur W. - In: Journal of retailing 52 (1976) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10001896032
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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538