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Design as a function of marketing : how market research influences design
Pilditch, James - In: European marketing research review 4 (1969) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10002633538
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Creating a new pack
Pilditch, James - In: Marketing : monthly magazine of the Institute of Marketing (1972), pp. 42-45
Persistent link: https://www.econbiz.de/10002633549
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Spotlight on packaging
Waterlow, T. G.; Bailey, Adrian; Pilditch, James - In: The Times review of industry & technology 5 (1967) 5, pp. 67-84
Persistent link: https://www.econbiz.de/10001848207
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Winning ways : how companies create the products we all want to buy
Pilditch, James - 1989 - 2. ed.
Persistent link: https://www.econbiz.de/10004076015
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Winning ways : how "winning" companies create the products we all want to buy
Pilditch, James - 1987
Persistent link: https://www.econbiz.de/10004621654
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The Business of product design
Pilditch, James; Scott, Douglas - 1965
Persistent link: https://www.econbiz.de/10004642296
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How to Capture the Advertising High Ground
Pilditch, James; Fletcher, Winston - In: RSA journal : the journal of the Royal Society for the … 143 (1995) 5457, pp. 81
Persistent link: https://www.econbiz.de/10006155042
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Product design and corporate strategy
Pilditch, James; Blaich, Robert; Blaich, Janet - In: RSA journal : the journal of the Royal Society for the … 142 (1994) 5446, pp. 58
Persistent link: https://www.econbiz.de/10006155752
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Spotlight on packaging
Waterlow, T. G.; Bailey, Adrian; Pilditch, James - In: The Times review of industry & technology 5 (1967) 5, pp. 67-84
Persistent link: https://www.econbiz.de/10002964223