Digital capital refers to the intangible assets gained through knowledge and relationships. The explosion of internet usage and funding initiatives in electronic banking has drawn the attention of researchers towards internet banking. Therefore, the purpose of this study is to explore the...

Digital capital refers to the intangible assets gained through knowledge and relationships. The explosion of internet usage and funding initiatives in electronic banking has drawn the attention of researchers towards internet banking. Therefore, the purpose of this study is to explore the...

Product recovery is increasingly being recognised with the awareness of environment protection and sustainable development. In the past, many researchers paid more attention to reverse logistics only. In e-commerce, a noticeable ratio of product enters the reverse supply chain. It is urgent to...

Mobile marketing is set to make a big impact in Australia. However, experience from the use of email for marketing purposes demonstrates that there are a number of pitfalls that companies can fall into and which consumers react badly to. The paper examines various theoretical approaches that can...

This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...

«Mobile marketing» implies a new model of marketing that uses newmultimedia and connection tecnologies to observe and analyse choicesand behaviors of end users while engaging them in social and interactiveexperiences which result in added value product and services.Based upon these...