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Demographic variation: its imp...
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ECONIS (ZBW)
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ArchiDok
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1
Differences between retailers' and consumers' perceptions
McClure, Peter J.
;
Ryans jr., John K.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002392901
Saved in:
2
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
Saved in:
3
Perception of self, generalized stereotypes, and brand selection
Grubb, Edward L.
;
Hupp, Gregg
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 58-63
Persistent link: https://www.econbiz.de/10002530223
Saved in:
4
Demographic factors and the pattern of household expenditures in the United States
Ketkar, Suhas L.
;
Cho, Whewon
- In:
Atlantic economic journal : AEJ
10
(
1982
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10002215225
Saved in:
5
Buyer decision making
Dickinson, Roger A.
-
1967
Persistent link: https://www.econbiz.de/10002063650
Saved in:
6
A theory of consumer efficiency
Downs, Anthony
- In:
Social issues in marketing : readings for analysis
,
(pp. 106-111)
.
1967
Persistent link: https://www.econbiz.de/10002085584
Saved in:
7
An experimental study of customer effort, expectation, and satisfaction
Cardozo, Richard N.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 244-249
Persistent link: https://www.econbiz.de/10001976295
Saved in:
8
An experimental study of competitive market behavior
Smith, Vernon L.
- In:
Journal of political economy
70
(
1962
)
2
,
pp. 111-137
Persistent link: https://www.econbiz.de/10002822839
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9
The role of the consumer in image building
Reynolds, William H.
- In:
Readings in marketing : the qualitative and …
,
(pp. 223-232)
.
1967
Persistent link: https://www.econbiz.de/10002696156
Saved in:
10
Forbrukeren i det moderne samfunn : en orientering om psykologisk og sosiologisk forbrukerforskning
Ås, Berit
-
1966
Persistent link: https://www.econbiz.de/10001796584
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