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All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions
Sengupta, Jaideep; Goodstein, Ronald C.; Boninger, David S. - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 351-361
Persistent link: https://www.econbiz.de/10006674480
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How do consumers screen advertisments? : A heuristic model of ad processing
Goodstein, Ronald Charles - 1990
Persistent link: https://www.econbiz.de/10004179067
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BUSINESS AND SOCIETY - Transferring "Marketing Knowledge" to the Nonprofit Sector
Andreasen, Alan R.; Goodstein, Ronald C.; Wilson, Joan W. - In: California management review : CMR 47 (2005) 4, pp. 46-67
Persistent link: https://www.econbiz.de/10006606395
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UPC Scanner Pricing Systems: Are They Accurate?
Goodstein, Ronald C. - In: Journal of marketing 58 (1994) 2, pp. 20-30
Persistent link: https://www.econbiz.de/10006002315
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Re-Inquiries - The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
Miyazaki, Anthony D.; Grewal, Dhruv; Goodstein, Ronald C. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 146-153
Persistent link: https://www.econbiz.de/10006643649
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Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
Goodstein, Ronald C. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 87-99
Persistent link: https://www.econbiz.de/10006687965
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The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm
Campbell, Margaret C.; Goodstein, Ronald C. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 439-449
Persistent link: https://www.econbiz.de/10006656186
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The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
Kalra, Ajay; Goodstein, Ronald C. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10006670696
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Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy M.; Goodstein, Ronald C.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10008232105
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Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.; Goodstein, Ronald C.; Sinn, Francisca; … - In: Journal of marketing management : MM 29 (2013) 3, pp. 374-390
Persistent link: https://www.econbiz.de/10010107615