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Some effects of advertising
Pridmore, W. A.; Snell, E. J. - In: The statistician : journal of the Institute of Statisticians 13 (1963) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10002667832
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An approach to measuring the achievement of advertising
Joyce, Timothy - In: The statistician : journal of the Institute of Statisticians 13 (1963) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10002042848
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A review of poster research
Copland, B. D. - 1963
Persistent link: https://www.econbiz.de/10002029783
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Advertising effectiveness : findings from empirical research
Franzen, Giep - 1994
Persistent link: https://www.econbiz.de/10004307168
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Das Image von Milch : die Positionierung von Milchmarken auf der Grundlage der nonverbalen Imagemessung
Aigner, Josef G.; Wandl, Claudia - 1994
Persistent link: https://www.econbiz.de/10004299958
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Shops & Boutiques 2000 : designer stores and brand imagery
Abramson, Susan; Stuchin, Marcie - 1999
Persistent link: https://www.econbiz.de/10004595177
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Der Markendiamant : Marken richtig vermarkten
Lüppens, Marcus - 2006
Persistent link: https://www.econbiz.de/10004909673
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Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina - 2006
Persistent link: https://www.econbiz.de/10004909745
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Strategische identitätsorientierte Markenführung
Ringle, Tanja - 2006
Persistent link: https://www.econbiz.de/10004909797