Maier, Thomas A. - In: International Journal of Revenue Management 5 (2011) 4, pp. 290-307
, consistency and price parity (RCO2P). This study investigated the deployed competency of 15 full-service urban market hotels and … competency and inconsistency in price parity and reach across multiple distribution channels. Specifically, preferential display … having optimal reach effectiveness. The price parity index reflected the most situation critical performance among sampled …